eMarketer interview: “Marketing with Mommy Bloggers”

I was lucky enough to have the privilege of an interview and subsequent story published by eMarketer recently. We spoke on the topics of mom marketing and working with moms who are bloggers. I am proud of the interview, but take issue with the title, “Marketing with Mommy Bloggers”, which I didn't have a say in choosing. The concern is that it paints a picture of mothers who blog, that they only write about motherhood – which just isn't true.