Your Social Media Strategy

In today's business environment, many marketers (us included) are being asked to do more with less. One way is by attempting to harness the power of word-of-mouth and find social media glory. Social media works best for businesses when it is approached as a strategy with the objective to become involved in conversations relevant to your their business and industry. There are objectives, measurable goals, a budget, resources, a team of people with responsibilities, and a plan. A simple business 101 statement I know, but how does your social media effort stack up?