Mothers addicted to online social networks rate the marketing of “Special Promotions” much more positively than moms who are not on social networks. They are more than twice (123%) as likely to give marketing promotions a positive rating. This is likely because, at times, it gives them something to share with their online network of friends.
It is an important insight for marketers to understand. Fifty-percent of the most active and important (when it comes to spreading word of mouth) mothers on social networks actually love or welcome promotions. Find these moms and communicate a relevant promotional message, and the likelihood for success increases dramatically.
Moms who indicate that they are 'addicted' to online social networks are also more likely to:
1.) Go online for amusement purposes
2.) Publish their own blog
3.) Share their comments on blogs
There is a clear and strong connection for moms between participation on blogs and online social networks.
Survey data was gathered from 457 U.S. women with children of various ages randomly recruited on the internet between August 12 and September 12, 2008. As an incentive, $5 for every 10 people who completed the survey was donated by lucid marketing to the St. Jude Children's Research Hospital.
The free report, "Social Media & Moms, ONLINE SOCIAL NETWORKS Edition" can be downloaded at www.lucidmarketing.com
