Strong Affinity for the Network
There are more similarities between mothers on MySpace, Facebook, and Cafemom, than there are differences. They go online to do many of the same things and most feel that their profile is an extension of who they are.
But there appears to be one big difference, CafeMom moms have a much stronger affinity for their network, than the others. It seems that they greatly value the connections, support and shared experiences with the other moms they meet there. Kevin Burke, founder of lucid marketing says, “The strong affinity for Cafemom is likely due to the strength of the connections made with other moms they meet there, and not necessarily the features of, or the Cafemom brand itself. They've done a great job of building a community of moms to find other like-minded moms.”
The overall sentiment on the major social networks can be summed up by this mom, “[On CafeMom], I can talk to hundreds of other women, at any moment, day or night. We all have something in common...motherhood. Facebook is an awesome way to stay connected to friends and relatives near and far. LOVE IT!”
Findings based on survey data gathered from 457 U.S. women with children of various ages randomly recruited on the internet between August 12 and September 12, 2008. As an incentive, $5 for every 10 people who completed the survey was donated by lucid marketing to the St. Jude Children's Research Hospital.
A free report, "Social Media & Moms, ONLINE SOCIAL NETWORKS Edition" can be downloaded at www.lucidmarketing.com
