As readers of lucid marketing's writings know, the way in which marketers often apply segmentation labels is a pet peeve of mine. I believe what happens when marketers toss around and focus on segmentation labels, they get lazy on the real issues and how to connect with their audience. This is particularly true when these labels are applied to mothers. Paying attention to behaviors and attitudes, and minimizing labels is more useful. A way I've attempted to communicate this is by showing how different moms are.
A random group of people were asked to draw a picture of today's mom in America.
