Rupert Murdoch, at the All Things Digital conference, made the statement "we have 40% of all the mothers in America on MySpace."
Is he serious? And specifically what did he mean? Certainly 40% of moms in America don't have a MySpace page. Did he only mean Gen Y moms? Still implausible. Or maybe he meant that 40% of moms have SEEN a MySpace page. This is a more likely scenario. And he likely knows this to be the truth, especially since the statement was made in the context of comparing MySpace to its competitor Facebook. It would have been more useful if he had made an accurate statement instead spinning the truth in this way.
I'd still like to know the facts, if anyone can enlighten me. kevin. burke[at]lucidmarketing.com
