Women Bloggers study

The BlogHer network has produced a report titled, “2008 Social Media Study” , but it's really just about women bloggers. That's not to say it's not valuable. A few highlights:

• 36.2 million women actively participate in the blogsophere every week (15.1 publishing, 21.1 reading and commenting)

• Time shifting from traditional media is accelerating. In the Blogher network population:
  24% percent of women surveyed watch less television because they're blogging
  25% read fewer magazines because they're blogging
  22% read fewer newspapers because they're blogging

• Bloggers believe the biggest impact they have is around fostering relationships with people who care about the same things they do.

• Blogs are considered a good source of information, advice and recommendations. Only 4% consider them not reliable for information and advice.

• 29% of blog readers have made a purchase decision as a result of a recommendation or customer experience posted on a blog.

Full report download: BlogHer. CompassPartners. Social Media Study