OpMom.com has launched a groundbreaking partnership with Lucid. The two firms are jointly developing the latest in conversational marketing techniques to redefine how companies will reach moms in the social media sphere.
OpMom.com is unique in that it integrates innovative organizational tools with an online social networking community for moms. OpMom members can manage their personal & group calendars, family health information, plus organize and share their favorite local service providers, travel itineraries, recipes, party plans and more. Users can also create "MomCircle" groups, which are full-featured mini-communities for a mom to organize their offline groups and connect around shared interests.
"The partnership with Lucid is a perfect match for OpMom's novel approach to connecting moms," said Carrie Pacini, CEO of Opmom.com. "We put extensive research into how moms connect with each other in their usual, offline lives. Moms find the support system of other moms invaluable. The OpMom community is built around connecting moms with each other, to help them manage the everyday responsibilities and challenges they face. And the team at Lucid is known nationally for their ability to connect with brands that have this mission in mind."
Kevin Burke, Lucid's CEO and Founder, sees the partnership as a natural fit. "We are thrilled to have partnered with a Web 2.0 innovator like OpMom.com," he said. "Both companies share a common vision for bringing moms together in engaging ways, and helping brands connect with them in a contextual setting. OpMom.com is a strong player on the frontier of this new arena."
There is a trend moving towards using conversational and behavioral marketing in social networks like Facebook. OpMom's targeted niche approach takes it a step further, adding significant value for brands trying to reach moms.
John King, Lucid's President, agrees, "This is another significant step in us taking a leadership position in the social marketing space."
About Carrie Pacini, CEO OpMom.com
After ten years in the technology world with companies like Idea.com, Compaq Computer Corp., and now Hewlett Packard, Carrie assembled a seasoned team and developed "Operation Mom." OpMom.com has been lauded as one of the most exciting new web offerings for moms in years and was recently recognized as one of the "Most Promising" startups at the 2007 Rice Alliance IT & Web 2.0 Venture Forum.
